RSS Advertising Weblogs

Really Simple Syndication

RSS, which stands for Really Simple Syndication, is a widely used technology that notifies users of updates to content on a:

• Website
• Blog
• Internet TV channel

RSS is nothing new. In fact, it's been used for years. Netscape engineers developed RSS technology in 1997. Since then, users have been able to immediately receive feeds from content publishers and supplies an efficient method for digital content syndication.

RSS Advertising

Back in 2003, Pheedo pioneered the feed advertising industry. Since then, the idea has blossomed and grown into an intricate part of the advertising blogging industry. Today Pheedo provides the tools necessary to garner revenues through advertising for online sales for:

• RSS advertising weblogs
• Micro-publishers
• Large media outlets
• Online advertisers

How RSS Advertising Weblogs Work

The way it works is that RSS advertising integrates online advertising into an RSS feed. This technique converts your RSS feeds into fertile, updated advertising. It is used to influence existing RSS assets and also:

• Extends your brand
• Drives traffic
• Helps to acquire new feed subscribers

Not all RSS Advertising providers offer the exact same benefits, but Pheedo updates the Feed Powered advertisements several times an hour with newly published items which is perfect for those wishing to advertise time-sensitive content.

BlogCatalog.com

BlogCatalog.com is a directory that boasts over 3 million unique visitors each day and 8.4 million impressions each month. They provide a variety of advertising packages including:

• Sitewide sponsorship – Provides exclusive ad placement in the right corner of every page.
• Exclusive channel sponsorship ads – Features your ad throughout a channel category. Placement of ads includes every blog page connected with that category.
• Niche conversation sponsorship – Advertiser chooses the channel they want to reach as one of three sponsors. Ads are displayed in a conversational format that includes your topic.

NewsGator Technologies

NewsGator provides some of the biggest name RSS feeder applications on the market today—for free. These include:

• NewsGator Inbox
• Feed Demon
• NetNewWire
• Mobile software
• NewsGator Online (Web-based RSS feed)

Overture

Overture (the search advertising division of Yahoo) delivers targeted ads into feeds including Mobile Tracker.net. Together with FeedBurner, they deliver advertising through a system that merges Overture's matching technology along with FeedBurner's posting and processing services. FeedBurner's services include RSS and Atom formats. They track not only where but how often feeds are shown which helps provide effective advertising.

More About Feedburner

FeedBurner supports over 300 RSS clients who have more than 1,000 users each, plus many other clients used by a few hundred people. Along with the many tools they offer, the FeedBurner Ad Network expands their services to blog publishers. Ads allow publishers to:

• Expand subscriber reach
• Attract fans
• Promote content

Their most recent integration is AdSense ads that allows bloggers to increase revenue-building options.

Advertising and New Developments

Today, web-based advertising constitutes more than $10 billion in ad spending annually. Technology continues to be developed to offer new innovative and interactive ways to reach consumers. Tools already in use include:

• Addressable video ads
• Commercial SMS (Transmission of short text messages to and from mobile phone, fax machine or IP address)
• Broadcast-quality streaming video
• Podcasting
• User-generated tagging

RSS utilization continues to grow. The reason RSS advertising works is because a large consumer base is already established and advertising effectiveness can be measured. It provides a significant source of supplemental revenue to content owners and small publishers like bloggers.